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Logos and Branding

Graphic Standards and Style Guide

The information contained in the graphic standards and style guide​ covers brand and visual identity requirements for the State Health Plan for Teachers and State Employees’ content developed for public release.

In the style guide you can find guidelines for logos, colors and the proper use of the name.

You may use the logos exactly as they appear. Altering elements within the logos is strictly prohibited. Logos are available in electronic (Mac or PC) formats and can be e-mailed. Send all requests to

All pieces developed for public release must follow Style guidelines and be approved by the State Health Plan's Customer Experience department.

If you have questions, comments or requests for additional information, please contact the State Health Plan's Customer Experience Team at