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Skip Navigation LinksChoosing-Wisely-Initiative

Choosing Wisely is a national campaign seeking to support patients and doctors in their efforts to make smart, effective health care decisions. To do this, the campaign promotes conversations between patients and doctors in order to help them choose care that:

  • Is supported by evidence
  • Does not duplicate tests and procedures the patient has already received
  • Will not do more harm than good
  • Is truly necessary
The State Health Plan has partnered with the North Carolina Healthcare Quality Alliance (NCHQA) to reduce overuse of 4 of the tests and treatments identified by the Choosing Wisely campaign. NCHQA was awarded grant funding by the American Board of Internal Medicine Foundation with support from Robert Wood Johnson Foundation. Through this partnership, we are committed to helping reduce the use of:
Learn more about the State Health Plan’s partnership with the Choosing Wisely campaign.